How can incorrect sequencing of pricing steps affect the outcome in a CPQ process?

Incorrect sequencing of pricing steps in a Configure, Price, Quote (CPQ) process can significantly impact the accuracy and consistency of pricing outcomes. When the steps are not followed in the correct order, particularly in how pricing rules and configurations are applied, it can lead to discrepancies in the final prices presented to customers. For instance, certain discounts or pricing adjustments may be applied inappropriately or not at all if the sequencing is flawed. This not only creates the potential for pricing errors but also means that the business may not be following its own pricing strategies or guidelines effectively.

Essentially, maintaining the correct order of pricing steps ensures that the application of rules and the calculation of prices are coherent and accurate, which is vital for maintaining trust with clients and protecting the company's financial integrity. In contrast to this, the other options either underestimate the importance of proper sequencing or misrepresent its outcomes, which emphasizes the critical role that correct sequencing plays in the overall CPQ process.