How is 'multi-channel selling' best defined in relation to CPQ?

Multi-channel selling is best defined as the ability to use various platforms and channels to reach customers. This approach allows businesses to engage with their customers across multiple touchpoints, including online and offline environments. It can encompass a combination of e-commerce websites, brick-and-mortar stores, social media platforms, and mobile applications, which enhances the overall customer experience by providing flexibility and choice in how purchases are made.

Utilizing multiple channels enables companies to cater to different customer preferences, optimize their market reach, and ultimately drive sales. In the context of Configure, Price, Quote (CPQ) solutions, multi-channel selling facilitates the streamlined integration of pricing and product information across various channels, ensuring consistent and accurate quotes regardless of how a customer chooses to interact with the business.