In what way does CPQ help in managing promotions?

CPQ, or Configure, Price, Quote software, significantly streamlines the management of promotions by automating the application of promotional pricing. This automation reduces the chances of human error that can occur with manual entry and ensures that discounted prices are consistently applied across quotes for eligible customers. By integrating promotional pricing directly into the system, sales teams can quickly generate quotes that reflect current promotions without needing to manually check and adjust prices, leading to a smoother sales process.

This capability not only enhances compliance with pricing strategies but also accelerates the sales cycle, providing customers with accurate quotes more rapidly. Additionally, the automation aspect allows companies to implement promotional campaigns efficiently, ensuring all relevant promotions are applied uniformly, which aligns with company standards and strategic goals.

In contrast, providing historical sales data might aid in understanding past promotions but does not directly assist in the real-time management of current promotions. Reducing the types of promotions offered would limit flexibility and options for customers rather than effectively managing them. Relying solely on manual adjustments would be inefficient and prone to inconsistencies, which automation effectively eliminates.