What aspect do CPQ systems improve for product pricing?

CPQ systems, which stand for Configure, Price, Quote, are designed to streamline and enhance the quoting process for organizations. One of the primary benefits of these systems is the integration of pricing rules and guidelines, which ensures that all pricing quoted to customers is consistent and adheres to the business's pricing strategy.

By integrating these rules, CPQ systems eliminate discrepancies that might arise when different departments or sales representatives generate quotes. This consistency is crucial as it helps the organization maintain a coherent pricing strategy, builds trust with customers by providing them with uniform pricing, and reduces errors that can occur when pricing is handled manually or through disparate systems.

In contrast, the other options do not align with the primary objectives of a CPQ system. For example, promoting inconsistent pricing would undermine the purpose of the system. Removing pricing from the quoting process contradicts the very function of CPQ systems, which is to provide accurate pricing alongside configurations. Lastly, complicating pricing negotiations runs counter to the streamlining purpose of CPQ, as these systems are intended to simplify the process rather than make it more complex. Thus, the focus on integrating rules for consistent pricing across all quotes clearly reflects the correct answer.