What benefit does real-time pricing provide to the quoting process?

Real-time pricing significantly enhances the quoting process by providing instant updates based on customer data. When a sales team or customer engages with a Configure Price Quote (CPQ) system, real-time pricing allows the system to immediately reflect current pricing, discounts, and promotions that may be available for specific customers or situations. This capability ensures that quotes are accurate and tailored to the unique needs and circumstances of each customer at the moment of interaction.

For example, if a customer qualifies for a specific discount or promotion based on their purchasing history or profile, real-time pricing can instantly adjust the quote to reflect those factors, improving the likelihood of a sale. Additionally, such agility in pricing allows sales teams to respond quickly to customer inquiries, fostering a more efficient and effective sales process.