What distinguishes bundled products from a la carte offerings in CPQ?

Bundled products are characterized by being offered together at a single price point, which provides a simplified purchasing experience for the customer. This means that when a customer chooses a bundle, they receive a collection of products or services packaged together, often at a reduced overall cost compared to purchasing each item individually. This approach not only encourages higher sales volumes by enticing customers with perceived savings but also streamlines the buying process, as customers do not have to evaluate and price each component separately.

The nature of bundles can also create added value by presenting complementary items that enhance the overall utility, thus making them attractive to buyers looking for a cohesive solution. This differentiation is a fundamental aspect of how bundled products function within a Configure Price Quote (CPQ) system, making option B the correct choice.