What does “workflow automation” refer to in CPQ?

Workflow automation in the context of CPQ (Configure, Price, Quote) refers to the ability to automate various stages of the quoting process. This involves streamlining tasks such as generating quotes, pricing calculations, and approvals, which enhances efficiency, reduces errors, and speeds up the overall process. By automating repetitive and manual tasks, organizations can ensure that their sales teams can focus more on selling rather than on administrative duties.

Automating quoting processes leads to faster turnaround times for quotes and more accurate pricing, which can significantly improve customer satisfaction and the likelihood of closing sales. The integration of workflow automation in CPQ systems results in a smoother and more coherent user experience, ensuring that each step from configuration to final quote generation is seamlessly managed.

The other choices do not accurately capture the essence of workflow automation in CPQ. Reducing automation processes or manually processing quoting contradicts the idea of enhancing efficiency, while the elimination of workflow stages does not represent the constructive function of automation. Instead, automation complements existing workflows by making them more efficient rather than removing stages altogether.