What impact does multi-channel selling have on customer reach?

Multi-channel selling significantly enhances a company's ability to connect with customers effectively. By utilizing various sales channels—such as online platforms, physical stores, social media, and mobile apps—businesses can reach a broader audience and cater to the diverse preferences of consumers.

This approach enables customers to choose how and where they want to engage with the brand, improving their overall experience. With multiple touchpoints, businesses can also personalize interactions, respond to customer needs more promptly, and create a seamless shopping experience that can build customer loyalty.

The other options illustrate limitations or misconceptions about multi-channel selling. Limiting interactions to one channel would restrict customer engagement and reduce reach. Similarly, complicating the buying process would likely deter customers rather than enhance connection. Also, while having extensive catalogs can be beneficial, multi-channel selling can be advantageous to businesses of all sizes and varieties, not just those with large offerings. Thus, the correct option highlights the critical advantage multi-channel selling offers in expanding customer reach and engagement.