What is a 'bundle' in CPQ terminology?

In CPQ (Configure, Price, Quote) terminology, a 'bundle' refers to a group of products sold together as a single package. This concept allows businesses to offer multiple related products or services packaged together, which can enhance customer value and streamline the purchasing process. Bundling can lead to increased sales by encouraging customers to purchase complementary items that they might not have considered buying individually.

When products are bundled, they can often be offered at a reduced price compared to purchasing each item separately, making it more attractive for customers. Additionally, bundles can simplify the quoting process in CPQ software, as the configuration and pricing of multiple items is handled together rather than individually. This approach is especially beneficial in industries where products are commonly used in combination, allowing for a more efficient sales process.

In contrast, the other choices reflect different concepts that do not align with the definition of a 'bundle' in CPQ. A single product offered at a discount describes promotional pricing rather than a combination of items. A collection of customer feedback is unrelated to product offerings, while a standalone service suggests a single service that does not involve product bundling.