What is the primary function of a 'configuration expert' in CPQ systems?

The primary function of a 'configuration expert' in CPQ (Configure, Price, Quote) systems is to ensure that product configurations align with company policies. This role is critical because it involves understanding both the technical aspects of the products being sold and the specific rules and guidelines set by the company.

Configuration experts are responsible for setting up the system to reflect the allowable product options, features, and combinations based on the business logic of the organization. They help prevent costly errors by ensuring that what is configured adheres to company rules around pricing, discounts, and product specifications. This not only maintains consistency in how products are presented to customers but also ensures that solutions are feasible and profitable for the organization.

In contrast, designing marketing strategies, creating promotional materials, and managing user access rights are separate functions that do not directly involve the critical alignment of product configurations with company policies. Each of these tasks requires different skills and focuses on different objectives, thus solidifying the distinct and essential role of the configuration expert within CPQ systems.