What is the primary purpose of CPQ software?

The primary purpose of CPQ (Configure, Price, Quote) software is to streamline the sales process by automating the configuration, pricing, and quoting of products. This means that CPQ software helps sales teams quickly generate accurate quotes for customized products. It simplifies the process by providing a guided selling experience, ensuring that sales representatives can configure products based on customer requirements, apply correct pricing based on various factors, and produce professional quotes in a timely manner.

Using CPQ software effectively reduces manual errors typically associated with pricing and configuration, speeds up the sales cycle, and improves overall efficiency, allowing teams to focus more on selling rather than administrative tasks. This capability is particularly valuable in industries with complex product offerings or pricing structures, as it minimizes the time between initial interest and final quote delivery, ultimately enhancing the customer experience.

While other options mention relevant business functions such as marketing, customer relationship management, and market trend analysis, they do not encapsulate the core function of CPQ software, which is specifically focused on improving the sales process through automation and accuracy in product configuration, pricing, and quoting.