What is the primary purpose of the default pricing plan in a CPQ system?

The primary purpose of the default pricing plan in a CPQ (Configure, Price, Quote) system is to allow customization of pricing based on attributes. This means that the pricing can be tailored to reflect various factors such as customer types, regions, product options, or specific business rules. The flexibility provided by customization ensures that the pricing model can adapt to different scenarios and requirements, thus making it highly relevant and effective in diverse sales environments.

This approach allows businesses to implement dynamic pricing strategies that can respond to market changes, competitive conditions, or customer needs. By using attributes to determine the final price, organizations can offer more personalized and competitive pricing options, which can lead to increased sales opportunities and customer satisfaction.

The other options do not capture the essence of the default pricing plan's purpose. Setting a fixed price for all products does not utilize the customizable aspect that CPQ systems are designed for. Eliminating discounts entirely can be too rigid and not suitable for all sales contexts. Lastly, while simplifying the pricing structure can be a benefit, it does not encompass the main goal of using attributes to personalize pricing.