What should businesses prioritize when seeking to refine their CPQ processes?

When businesses aim to refine their CPQ (Configure, Price, Quote) processes, prioritizing the gathering and analyzing of user feedback is crucial. User feedback provides invaluable insights into how well the current CPQ processes meet customer and sales team needs, helping identify pain points and areas for improvement. Analyzing this feedback allows businesses to make informed decisions that enhance the efficiency of their CPQ systems, leading to improved sales outcomes and customer satisfaction.

By focusing on user feedback, companies can adapt their offerings and processes to better align with market demand, ultimately driving better sales performance. This iterative approach fosters a more responsive business model, ensuring that the CPQ processes evolve alongside customer expectations and technological advancements.

The other options do not directly address the refinement of CPQ processes in the same manner. Expanding into new product lines might distract from optimizing existing processes, while decreasing customer engagement would likely lead to negative impacts on sales. Setting higher price points universally might risk alienating customers, and without feedback, such a strategy could be misguided. Thus, engaging with user feedback stands out as the most impactful strategy for refining CPQ processes.