What type of APIs should be used to handle increased traffic on a B2C website due to new promotions?

Choosing Digital Commerce APIs is ideal for handling increased traffic on a B2C website during new promotions because these APIs are specifically designed to support e-commerce functionalities. They optimize key processes such as product catalog management, shopping cart operations, customer accounts, and payment processing, which are often intensified during promotional events. Digital Commerce APIs are built to manage high volumes of requests efficiently, ensuring that the website can handle spikes in traffic without compromising performance or user experience.

In scenarios like promotional campaigns, customers are actively engaging with the site—browsing products, checking promotions, and making purchases. Digital Commerce APIs are tailored for these use cases and can provide robust support for marketing tools, promotional discounts, and inventory management, making them the most suitable choice for optimized handling of user interactions during peak times.

Other types of APIs, such as Generic REST APIs, Internal Management APIs, and Data Retrieval APIs, may not have the specific capabilities needed to manage the complexities and user demands of a B2C promotional campaign. Generic REST APIs may lack specialized functions tailored for e-commerce, Internal Management APIs serve backend purposes and don’t engage with customer-facing operations, and Data Retrieval APIs primarily focus on data fetching rather than transaction and engagement capabilities. Therefore, Digital Commerce APIs clearly stand out