Which functionality of CPQ software aids in better product selection for customers?

The functionality that aids in better product selection for customers is guided selling capabilities. This feature is designed to enhance the customer experience by providing tailored recommendations based on specific needs and preferences. Guided selling involves interactive processes or question-and-answer formats that help customers navigate through complex product offerings, ensuring they find the best match for their requirements.

By utilizing rules and logic within the CPQ system, guided selling can take into account various factors such as customer preferences, product compatibility, and even pricing considerations. This systematic approach mitigates confusion and reduces the risk of customers selecting products that are not suitable for them, ultimately leading to higher satisfaction and better sales outcomes.

The other options, such as randomized product selection, access to historical sales data, or manual assessment of customer needs, do not offer the structured and intuitive approach provided by guided selling. Randomized selection lacks personalization, access to historical data alone does not aid in real-time decision-making, and manual assessments can be time-consuming and prone to human error. Guided selling, therefore, represents a more efficient and effective strategy for ensuring that customers choose the products that best fit their needs.