Which of the following is a benefit of using CPQ?

Utilizing a Configure, Price, Quote (CPQ) solution is highly beneficial for streamlining the sales process. By automating and optimizing various aspects of quoting, such as pricing rules, product configurations, and proposal generation, CPQ enables sales teams to generate accurate and timely quotes. This not only reduces the time spent on administrative tasks but also minimizes errors that can occur with manual quoting processes.

With streamlined operations, sales representatives can focus more on engaging with customers and closing deals rather than getting bogged down in the details of the quoting process. The quick generation of accurate quotes ultimately enhances the customer experience, leading to faster decision-making and increased sales efficiency. This aligns well with the overarching goal of improving the sales cycle and increasing overall productivity within an organization.

The other options do not articulate valid benefits of using CPQ; for instance, improved customer dissatisfaction and increased product complexity directly contradict the objectives of a CPQ system. Similarly, a reduction in quote accuracy would undermine the very purpose of implementing a CPQ solution.