Which of the following steps is NOT typically included in the CPQ implementation process?

In the context of CPQ (Configure, Price, Quote) implementation, product marketing is not typically a step included in the implementation process. Instead, the focus during CPQ implementation is primarily on internal processes and functionalities that help streamline sales and quoting practices.

The implementation steps usually encompass a comprehensive needs assessment to identify business requirements and objectives. Data migration is critical as it involves transferring existing product and pricing data into the CPQ system to ensure it functions with up-to-date information. Additionally, user training is a crucial aspect, as it equips the sales team and relevant staff with the knowledge and skills to effectively utilize the new CPQ system.

In contrast, product marketing revolves around strategies and tactics to promote products and attract customers, which, while important to the overall business strategy, does not form a direct part of the technical implementation of a CPQ system.